In this short report I will try to explain how the mobile game became a social and financial phenomenon within weeks of launching.
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Gianluca Barci (1976) was born in Rome, Italy, grew up in different Italian regions, lived in big cities such as Milan and London, currently reside in Spain. For twenty years he has been an indie singer songwriter with the pseudonym of “Luke Crumb”, being awarded for “Excellence in songwriting” and had songs featured all around the world from Europe to USA to Australia. His first book, “Poesie a Raccolta” (a collection of poetry), received good reviews just before its publication, being quickly retrieved and never been published again. In 2016, he became a self-published author.