Tips, tricks, and secrets of professional SEO consultants to rank in the most competitive search phrases.
Showing up on the first page is critical for business success today. Search engine optimization, which gets you there, is often complex and confusing.
This hands-on guide gives you a quick overview of local Search Engine Optimization (SEO), then lays out a easy, straightforward strategy for developing, managing and measuring your Local SEO plan. With step-by-step instructions and screen shots you can set up free accounts in one evening, and see almost
immediate results – even if you haven’t created a website.
It’s the perfect solution for you if you are a busy marketers, business owners who want to grow your business.
Updated in January 2012 to reflect the surprising effect of the iPhone4s on the field of Local SEO and the November Google changes, it also includes updated instructions and an introduction to mobile marketing.
This guide is also excellent if you want to understand the field well enough to make smart decisions outsourcing your local SEO.
How To Get More Customers From Google, YELP & Yahoo: Local Web SEO – Winter 2012 helps you increase your visibility on the web.
Table of Contents:
Section 1: Understanding Local Search
Why Local Search
Overview of Local Search Listing Organizations
Bing Business Portal
SIRI and Local Search
Section 2: Building Your Listings
What You Need in Every Search Listing
Understanding Your Keywords
Creating Your Template
Step-by-step Google Places Listing
Step-by-step YELP Listing
Step-by-step CitySearch Listing
Step-by-step Yahoo Local Listing
Step-by-step Microsoft/Bing Business Listing
Section 3: Customer Reviews
How Reviews Affect Rankings
How To Get Great Reviews
Making It Easy To Review Your Business
Responding to Negative Reviews
Measuring Your Success
The Future of Local SEO
Whether you are a busy entrepreneur, marketing manager, or just someone interested in the latest information on Local SEO, this book will help you achieve your goals.
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Kat McDivitt has been managing Internet Advertising since the dawn of the web (1999). She wrote the course to train IBM’s global services team on Internet Marketing, and has written 2 best selling books on internet marketing.